Wednesday, 12 June 2013

Short Cuts 1 - The Glorious Role of Product Placement in Films

On the 7th of June 2013, The Yeah Sessions guest curated Short Cuts 1 - five talks delivered by film buffs at the Sydney Film Festival Hub theatrette.

Our first speaker was Kim Wilkins, who talked about the glorious and varied role of product placement in films. From James Bond to Repo Man to Gossip Girl, Kim takes us through the odd and fascinating trends in product placement that we're barely aware of when we're seated in the cinema.

Click here to watch the video on youtube, or cast your gaze below to the embedded video.

Kim is currently writing her PhD at the University of Sydney in contemporary American film and has given numerous presentations on this topic. In her spare time, she is co-editor of the journal Philament, and is co-founder and co-curator of The Yeah Sessions. She looks like a child but drinks like a fish.

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